Challenge

MOMO Entertainment needed an online presence that would reflect the agency’s exceptional quality and professionalism. Nothing traditional or boring, with just enough text to give basic information – and more importantly, to speak to users through images.

Something sleek, something clean, something impressive – yet simple. Spoiled Milk was called upon to take on the challenge.

Solution

Thinking big but on a minimal scale, the answer laid in the background images along with a custom Javascript slideshow to automatically navigate between images. To solve readability issues with text, lightboxes were implemented to darken the background.

MOMO Entertainment’s claim is “for outstanding moments.” Have an outstanding moment of your own by checking out their website.

Challenge

Spoiled Milk received a proposal to launch a campaign page within two weeks. The concept of the landing page would rely strongly on the presence of social media, in particular Facebook and Twitter.

The goal was to spread the word as quickly as possible through design, front-end development, and some tricky technical aspects in the form of the creation of a “map of Tweets” that displays the most current Tweets around the world.

Solution

Design-wise, we used a relatively simple and clean layout to emphasize the Tweet and Facebook Share options, while also providing informative facts and accessible data surrounding the campaign.

We developed our own near real-time Google “Tweet map” to display the hundred most recent Tweets with the relevant hashtags. To make the map’s purpose clear and more effective, the map is programmed to open for displaying the latest Tweet on default.

This campaign is a clear example of the continuous growing influence and power of social media channels. Only after approximately 48 hours after the page launched, the company targeted in the campaign was flooded with tweets directed at them and issued a public statement in response.

Check out the campaign page here.

Customer landscapes grow and change; to keep up, innovative ideas are always high in demand. As a specialized consulting company for the (bio-)pharmaceutical industry, Executive Insight’s website needed a face-lift in order to represent the company’s professional competency and make insights easily available to their customers.

Spoiled Milk jumped in to provide a fresh, clean and logical design, and using Drupal 7, tweaked a very user-friendly yet sophisticated back-end. Topped with a JS carousel/slider on the home page, publication and user registration tracking and a 4-level navigation, it’s clear that Executive Insight has, indeed, executive insight in taste and style.

We are proud to put the Spoiled Milk name on this project. See and learn more about Executive Insight here: executiveinsight.ch

Since the founding in Copenhagen, the agency has grown internationally with a new office every two years: Zurich in 2008, Belgrade in 2010 and now London bringing excitement to 2012.

The London opening caps off what has been a very strong 2011, both project- and client-wise, admits Strategic Director and founder Frederik Cordes, “We have some great projects currently underway and 2012 is set to launch some unique digital campaigns worldwide. Being part of the 24MAS Group has opened up some doors for us and puts us in a great position to offer much more than your typical agency in terms of scale and distribution.”

The UK adventure dates back three years, when the first London-based client, Phaidon Press Ltd., checked in and resulted in the FWA award-winning, Wallpaper* City Guides iOS applications. Proven skills in merging digital consultancy with the subsequent production phases have since garnered the attention of others in the UK capital and created today’s need for a local presence.

Joining Spoiled Milk in the London office are Pete Russell and Gordon Dawson who will be focusing on strategic services for local accounts. Russell, previously at Publicis, later becoming a managing partner at Optimedia and co founder of P1 Sport along with Dawson, bring a wealth of experience in taking brands and IP into the digital realms.

Managing Director David Luisi concludes: “Opening this satellite office in London will allow us to offer Spoiled Milk’s outstanding creative digital services to brands and agencies across the United Kingdom and beyond. London is also an important step in our strategy of providing international support to existing clients and partners and having assets such as Pete Russell and Gordon Dawson on board to grow the business is a great start for our UK operations”.

Spoiled Milk has a special love for Copenhagen. This is where it all began as a side project back in 2005 on Haraldsgade, where things got serious on Gothersgade in 2007 and where we grew to Nørrebrogade in 2008.

We had lately gotten too eager for fresh ground under our feet to prolong our rental agreement, yet too happy about the neighbourhood to move far away. When we finally made the decision to look for new surroundings for our Copenhagen team, we only had to walk 20 numbers down Nørrebrogade to find exactly what would match our needs.

Our new office at Nørrebrogade 52C originally was a dance studio with windows in the roof and view up to the stars, but has now been completely refurbished and repainted. When we moved in, we contracted a skilled team of carpenters and painters to build the meeting room from scratch.

We consider the Interior Decoration Phase I complete and will play around with more creative projects during the year.

For a start, we can’t wait to see our peers here for a Friday bar get-together in mid-February!
 

 
Spoiled Milk
Nørrebrogade 52C, 4. TV.
DK-2200 Copenhagen

This project was created for Reederei Peter Deilmann GmbH in collaboration with schaetz cro who specialises in Conversion Rate Optimization out of Switzerland.

With the right concept and well-planned online marketing and advertisement placement, the idea was to drive traffic to this landing page and generate new quality leads for one of the last luxury cruise ships sailing the seas.

Design and development by Spoiled Milk. Concept by Spoiled Milk, Webrepublic and schaetz cro.

Investigate the cruise here: msdeutschland.de

The idea: Keep what Beck & Friends does well as the core and not allow visitors to miss the creative goodies. All content is placed on a single page with a clean presentation of information and embedded videos. The minimum can often do the job.

Design, concept and development by Spoiled Milk, supported with WordPress.

Check it out here: beckandfriends.ch

Dusko Ojdanic, Developer – Start small, think big

“Computers were simply a hobby of mine. Bit by bit, they steered me in the direction that I have followed to this day. I got a degree from a technical college and started working for a startup company. I made lots of friends there and gained a great deal of experience. At first I worked in Java, but when there was a chance to develop some tools for internal use in PHP, I took it. Picked up on the language and liked it. So that’s how I began my transition to the web world. And Spoiled Milk lives in the web world. There are so many things to do here and so much to learn … and, importantly, people to learn it from. Very cool.”

 
Marija Ljujic, Strategic Planner – Found the secret recipe

“Since I was little, I had great opportunities to travel throughout the world with my parents. I’ve seen many different cultures and customs, which made me strong enough to leave home for a year, when 17, and get my highschool diploma in USA. When I got back, I started my years of study and work, turned around and became a mom. Years passed, I finished the Faculty of International Economics, jobs alternated, my baby became a big boy, and all of a sudden I’m here at Spoiled Milk. A fantastic place of virtual reality, with a huge spoon of great people. I guess this spoon is the “secret” ingredient of Spoiled Milk’s recipe.”

 
Marina Dimitrijevic, Developer – Gone surfing (The Internet)

“Don’t be mislead by my talk about clothes, shoes, shopping malls and other of women’s favorite topics because there are more behind that Marina. Behind lies a real geek, truly in love with Web. I am a real Internet addict! For me, it is all about the Internet and I would like to emigrate there, in case it would be possible. That’s why I decided to become a web developer. To achieve it, I studied Computer Science at the Faculty of Electronic Engineering in my home town Nis, and after that worked for 5 years as a web developer. My weapons of choice are PHP, JavaScript, MySQL, and I have a special sympathy for CakePHP, Symfony 2.0 and jQuery. I’m mostly interested in application architecture design and development processes. Or put differently: “Agile rules!”. After moving to Belgrade, I decided to join the Spoiled Milk team, because of the special spirit that I felt once I entered Spoiled Milk’s office.”

 
Vladimir Vujosevic, Front-end Developer – Up for the challenge

“As far as I can remember, computers were a hobby of mine. And I should be thankful to my family for the initial bit of investment, setting me up with what I needed to get going. My role as a computer user evolved over the years in different ways. In my younger days, I was more drawn to development of computer graphics and music. During and after college, I started evolving in web and software development, which brought me to where I am today: Appreciating various languages of the web (HTML, CSS, JavaScript, PHP, Ruby) and enjoying the best of both worlds of design and development. In Spoiled Milk, I have found what I was always looking for in a company – an opportunity to work on new and challenging projects in a great environment with awesome people.”

Swiss Photographer Kevin Hey came looking for a website to portfolio his work, we couldn’t help fall into his images and emerge with, arguably, our most creative and beautiful website to date.

CHALLENGE

“Keep it simple but it should be something special” was the basic briefing. This notion of simple but special is the holy grail of design, often touted, but rarely achieved. Kevin Hey, a rising star in the Swiss photography scene, gave us a unique opportunity when he came to us to make his online collection stand out from the crowd.

Displaying images is something we do all the time, but the client required flexibility too. He needed a site that he could work with and upload new images to with no fuss. So with an appreciation for good design buried deep within our bones and being the helpful friendly digital agency that we are, we jumped on this all too rare opportunity to create something both beautiful and functional.

 
SOLUTION

Our designers were understandably excited to work with material of such quality. They made it the top priority to orient this site with the photographs in full focus. A simple but thoughtful navigation was employed with an open structure that draws the user in and was paired with smooth transitions that make it a joy to explore.

The outcome is a not very typical Spoiled Milk website, which makes it even more special to us. To meet the client’s demands for continuous content updates and ease-of-use, we implemented WordPress on the back-end. This has given us a whole new appreciation for what creatively is possible in our work by using standard tools.

Set your browser to full screen and fall into the images at kevinhey.com