Le Cool sends out hundreds of thousands of e-mails. Weekly. No wonder we were thrilled when they asked us to modernise their entire web application in order to accomodate their growing popularity.
The Challenge
Le Cool is a weekly magazine featuring a selection of cultural events and leisure activities for the following cities: Barcelona, Budapest, Dublin, Istanbul, Lisboa, London, Madrid and Moscow.
Their ambition is to filter out the best exhibitions, movies, concerts & DJs plus a sought selection of extraordinary bars and restaurants. The magazine is distributed every Thursday around noon via e-mail.
When Spoiled Milk was approached, Le Cool already had an existing functioning application serving hundreds of thousands of users weekly.
The request was to replace this system with a more efficient version scoring high on user friendliness. More specifically, the frontend of the application should be improved and the website should receive a new interactive interface.
Our Solution
The new underlying system is built from our in-house developed Casein CMS, which as a new feature secures that content is published and updated before a newsletter goes out.
Stability and reliability of the web application have been vastly improved and the system has become much more flexible and scalable for the future of Le Cool. Here, an important decision was to externalise the crucial and sensitive process of sending out hundreds of thousands of emails on a weekly basis to an external service.
The ability to dive into statistics about the newsletter usage has been highly improved. Similarly, the options of placing advertisement beats the previous version with the new connection to SMART AdServer, which does the job of organising, monitoring and customising advertising in the Le Cool application.
