A business model strongly influenced by the possibilities of the Internet. This anecdote underlines how companies that have thrived during the second half of the 20th century now look to emerge into the new markets offered online. Spoiled Milk was brought in to strenghten Ifolor’s position online.
The Challenge
These days, newly wed couples and recent parents are not finding it sufficient with the family photo albums stacked up in digital folders on the desktop computer. Instead, making the transfer from the digital format to printed images has become highly affordable, convenient and therefore hugely popular.
Spoiled Milk was approached by the photo labs company Ifolor, whose antiquated website needed a completely new idea, concept and design – before rebuilding the underlying system. In essence, the ”job requirements” among others included concept, wireframing and design.
Our Solution
Main emphasis for this project was to move from a traditional corporate website to a consumer-oriented solution with the products at the center of attention. The guidelines became the following: Few number of clicks from frontpage to the product page, excellent presentation of all products, easy flow from product to checkout and purchase, and call-for-action throughout the web platform.
To succeed in this highly ambitious project, user experience became essential: How could we make Ifolor’s website the most visually striking, clearly comprehensible and easy-to-use of all the photo labs providers that exist online?
The process was vital to the nature of the outcome. First, the concern was how to structure the large amounts of available information and offerings. Header, main menu, submenus and footer – all should be balanced. Second, we went into wireframing each and every page template of the website. Third, in collaboration with the client, we arrived at the wording of menu elements, buttons, references, etc. Fourth, the main phase of actual design of templates from grading the menus to detailed pixel correction. And fifth, we programmed clickable HTML/CSS/JS templates of the primary screens for client testing and revisions.
The result is a thought-through e-commerce platform with a tight structure, clean design and greater emphasis on pairing users with relevant products.
