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Spoiled Milk announces today the opening of a new London satellite office. This extends the current constellation to its fourth office and welcomes two veterans to the strategic, creative and technical talents already in place.

Since the founding in Copenhagen, the agency has grown internationally with a new office every two years: Zurich in 2008, Belgrade in 2010 and now London bringing excitement to 2012.

The London opening caps off what has been a very strong 2011, both project- and client-wise, admits Strategic Director and founder Frederik Cordes, “We have some great projects currently underway and 2012 is set to launch some unique digital campaigns worldwide. Being part of the 24MAS Group has opened up some doors for us and puts us in a great position to offer much more than your typical agency in terms of scale and distribution.”

The UK adventure dates back three years, when the first London-based client, Phaidon Press Ltd., checked in and resulted in the FWA award-winning, Wallpaper* City Guides iOS applications. Proven skills in merging digital consultancy with the subsequent production phases have since garnered the attention of others in the UK capital and created today’s need for a local presence.

Joining Spoiled Milk in the London office are Pete Russell and Gordon Dawson who will be focusing on strategic services for local accounts. Russell, previously at Publicis, later becoming a managing partner at Optimedia and co founder of P1 Sport along with Dawson, bring a wealth of experience in taking brands and IP into the digital realms.

Managing Director David Luisi concludes: “Opening this satellite office in London will allow us to offer Spoiled Milk’s outstanding creative digital services to brands and agencies across the United Kingdom and beyond. London is also an important step in our strategy of providing international support to existing clients and partners and having assets such as Pete Russell and Gordon Dawson on board to grow the business is a great start for our UK operations”.

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Copenhagen Team With New Office

Spoiled Milk’s Copenhagen team has moved into a new playground. More sublime, same neighbourhood.

Spoiled Milk has a special love for Copenhagen. This is where it all began as a side project back in 2005 on Haraldsgade, where things got serious on Gothersgade in 2007 and where we grew to Nørrebrogade in 2008.

We had lately gotten too eager for fresh ground under our feet to prolong our rental agreement, yet too happy about the neighbourhood to move far away. When we finally made the decision to look for new surroundings for our Copenhagen team, we only had to walk 20 numbers down Nørrebrogade to find exactly what would match our needs.

Our new office at Nørrebrogade 52C originally was a dance studio with windows in the roof and view up to the stars, but has now been completely refurbished and repainted. When we moved in, we contracted a skilled team of carpenters and painters to build the meeting room from scratch.

We consider the Interior Decoration Phase I complete and will play around with more creative projects during the year.

For a start, we can’t wait to see our peers here for a Friday bar get-together in mid-February!
 

 
Spoiled Milk
Nørrebrogade 52C, 4. TV.
DK-2200 Copenhagen

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Launch: Die Deutschland

One piece of classy website to attract cruising tourists.

This project was created for Reederei Peter Deilmann GmbH in collaboration with schaetz cro who specialises in Conversion Rate Optimization out of Switzerland.

With the right concept and well-planned online marketing and advertisement placement, the idea was to drive traffic to this landing page and generate new quality leads for one of the last luxury cruise ships sailing the seas.

Design and development by Spoiled Milk. Concept by Spoiled Milk, Webrepublic and schaetz cro.

Investigate the cruise here: msdeutschland.de

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Launch: Beck & Friends

A lean simple website for a talented film production team.

The idea: Keep what Beck & Friends does well as the core and not allow visitors to miss the creative goodies. All content is placed on a single page with a clean presentation of information and embedded videos. The minimum can often do the job.

Design, concept and development by Spoiled Milk, supported with WordPress.

Check it out here: beckandfriends.ch

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Welcoming Dusko, Marija, Marina & Vladimir

Finding talent is on the top of our agenda these days. In the last few months, an amazing quartet has joined our international gang and brought us up to a total of 21. Read a few of their thoughts here.

Dusko Ojdanic, Developer – Start small, think big

“Computers were simply a hobby of mine. Bit by bit, they steered me in the direction that I have followed to this day. I got a degree from a technical college and started working for a startup company. I made lots of friends there and gained a great deal of experience. At first I worked in Java, but when there was a chance to develop some tools for internal use in PHP, I took it. Picked up on the language and liked it. So that’s how I began my transition to the web world. And Spoiled Milk lives in the web world. There are so many things to do here and so much to learn … and, importantly, people to learn it from. Very cool.”

 
Marija Ljujic, Strategic Planner – Found the secret recipe

“Since I was little, I had great opportunities to travel throughout the world with my parents. I’ve seen many different cultures and customs, which made me strong enough to leave home for a year, when 17, and get my highschool diploma in USA. When I got back, I started my years of study and work, turned around and became a mom. Years passed, I finished the Faculty of International Economics, jobs alternated, my baby became a big boy, and all of a sudden I’m here at Spoiled Milk. A fantastic place of virtual reality, with a huge spoon of great people. I guess this spoon is the “secret” ingredient of Spoiled Milk’s recipe.”

 
Marina Dimitrijevic, Developer – Gone surfing (The Internet)

“Don’t be mislead by my talk about clothes, shoes, shopping malls and other of women’s favorite topics because there are more behind that Marina. Behind lies a real geek, truly in love with Web. I am a real Internet addict! For me, it is all about the Internet and I would like to emigrate there, in case it would be possible. That’s why I decided to become a web developer. To achieve it, I studied Computer Science at the Faculty of Electronic Engineering in my home town Nis, and after that worked for 5 years as a web developer. My weapons of choice are PHP, JavaScript, MySQL, and I have a special sympathy for CakePHP, Symfony 2.0 and jQuery. I’m mostly interested in application architecture design and development processes. Or put differently: “Agile rules!”. After moving to Belgrade, I decided to join the Spoiled Milk team, because of the special spirit that I felt once I entered Spoiled Milk’s office.”

 
Vladimir Vujosevic, Front-end Developer – Up for the challenge

“As far as I can remember, computers were a hobby of mine. And I should be thankful to my family for the initial bit of investment, setting me up with what I needed to get going. My role as a computer user evolved over the years in different ways. In my younger days, I was more drawn to development of computer graphics and music. During and after college, I started evolving in web and software development, which brought me to where I am today: Appreciating various languages of the web (HTML, CSS, JavaScript, PHP, Ruby) and enjoying the best of both worlds of design and development. In Spoiled Milk, I have found what I was always looking for in a company – an opportunity to work on new and challenging projects in a great environment with awesome people.”

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Launch : Kevin Hey Photography

“A photograph is usually looked at, seldom looked into.” -Ansel Adams

Swiss Photographer Kevin Hey came looking for a website to portfolio his work, we couldn’t help fall into his images and emerge with, arguably, our most creative and beautiful website to date.

CHALLENGE

“Keep it simple but it should be something special” was the basic briefing. This notion of simple but special is the holy grail of design, often touted, but rarely achieved. Kevin Hey, a rising star in the Swiss photography scene, gave us a unique opportunity when he came to us to make his online collection stand out from the crowd.

Displaying images is something we do all the time, but the client required flexibility too. He needed a site that he could work with and upload new images to with no fuss. So with an appreciation for good design buried deep within our bones and being the helpful friendly digital agency that we are, we jumped on this all too rare opportunity to create something both beautiful and functional.

 
SOLUTION

Our designers were understandably excited to work with material of such quality. They made it the top priority to orient this site with the photographs in full focus. A simple but thoughtful navigation was employed with an open structure that draws the user in and was paired with smooth transitions that make it a joy to explore.

The outcome is a not very typical Spoiled Milk website, which makes it even more special to us. To meet the client’s demands for continuous content updates and ease-of-use, we implemented WordPress on the back-end. This has given us a whole new appreciation for what creatively is possible in our work by using standard tools.

Set your browser to full screen and fall into the images at kevinhey.com

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Haute Couture Digital Incubators: MUUSE

Be gone, middleman!

MUUSE takes talented top designers recently graduated from the world’s best educations and brings their vision right to the masses. Anna Wintour may still wield a bronze sword at underlings in a shiny Manhattan office, but MUUSE works to undercut such out-of-touch domineering.

For those of us who spend the vast majority of our time mired in digi-tech, this is a duh! moment: of course peer-review can be leveraged by not only cotton-tee companies like Threadless, but the upper echelon of the fashion world. I mean, this is not exactly the crowdsourcing model embraced by Threadless, but it’s essentially allowing the people to be in the driver’s seat of what’s hot or not. The public can influence which pieces become produced in small batches and even put forth ideas for collections.

As a self-styled expert in creative business start ups, I know the biggest risk for budding designers comes from the phenomenon that ‘nobody knows’ how the market will, or will not, embrace your good until it’s already on the market. At this point, your costs are sunk and you just pray to whatever god is yours that you survive the response.

The idea is simple: young designers eschew the financial burden of producing an entire line before being able to access the proverbial market temperature. Via MUUSE’s hand crafted pay-per-sale model, designers are granted a digital platform to present their collections and accept orders from clients dotting the globe, and receive feedback and input along the process, not after all is said and done. Members of the site are invited to participate: designers offer an exclusive peak into their creative processes, and the public evaluates which pieces ought to be set in motion.

In 6-10 weeks anyone can step out for a night on the town donning a killer new piece of limited edition haute couture (I’m a particular fan of the Aphrodite Dress from Thidarat Kaha’s Onyx collection, but don’t get paid quite well enough to make it mine). Just like me? One Christmas gift shy of the poorhouse? You can still get involved: MUUSE will commence a public campaign #bemymuuse for the title of MUUSE’s Most Promising Designer by VOGUE Talents next month. For now, designers are submitting their collections to the company, but all will be reckoned via public vote in mid-December.

By the way, they’re launching their 50th designer today. No small feat.

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Hidden Prague – Story #4

The effort it takes to digest one pig knee and a cup of homemade mustard really is a doozy. Multiply this by four and it’s one group of fat-bellied, contented men.

I often say there are no stupid questions, a catechism heard in kindergartens across the globe. Yet, a questionable question arose when someone asked, “Just how many beers have we had since we got to town?”

“Who the (BLEEP) knows?!” was the booming answer to my colleague’s inquiry. After a mere single round of those heaving chalices of cold, frosty goodness it’s time to stop practicing early mathematics and get on to the more important matters of business: women, fast cars and bottom lines.

This is when things turned ugly.

As the lone woman– a delicate flower in stilettos and polyester pantyhose– I was dismayed as it became increasingly apparent the day’s mission would fast become one embarked upon by gluttonous, slovenly office mates questing after the Czech Republic’s answer to eau de vie. Beer is one thing, but it’s an everyday thing (at least in Europe). So, what lurks beyond the obvious drink of choice in this charming Eastern European city that teems with shameless American tourists? What hidden liquid delicacies remained just off the radar so that even the finest of guidebooks would fail to take note?

And there it was, our mission in full glory: find something else the Czech drink. Get it, taste it, and try to remember it the next day.

Yeah, yeah. Gentle readers, I know you think this task seems underwhelmingly simple: find a convivial Praguian, ask him/her about the chances of there being some secretive elixir of life, head over to Tesco’s and seal the deal.

It turned out that finding a bona fide Czech in Prague is a real issue. It seemed everyone was suddenly dressed up as an obnixious tourist donning white socks with Tevas. At first we had one of my colleagues approach really Czech looking people– (don’t act like you don’t know what I mean here). But, he went for voluptuous blond women and we couldn’t wait around for him to bumble over his words and get to the point.

Armed with a charming grin only David Hasselhoff could outdo our team-leader took charge. Within minutes we had our lead– from a sweet little balding man with just enough English to convey the name of this critical potion and the direction in which to head.

Our informant quickly qualified his insider tip with a caveat that made our loose-lipped mouths water even more: “Only obscure, musty local shops sell this drink.”

Not wanting to see us go bone dry on the streets of Prague, this little man offered us his directions: “Turn right and go up the street. You’ll find a place where they sell this special stuff.”

The men took charge. After going in circles for upwards of an hour, I opened up a can of whoop-ass-woman on them. I had had enough of tiptoeing around like an idiot in heels along precariously placed cobblestone roads, following behind these drunkards like a subservient Asian housemaid.

“Figure this s**t out or else I’ll leave you right here, and for dead,” I said.

Like an angel descending from heaven, a perky young woman entered the scene.

“Hi there. Uh, we’re awfully sorry to bother you, but might you be willing to help us?”

“Yes????”

“Are you from Prague?”

“No… Slovakia.”

(Insert synchronized sighs of disappointment.)

Not wanting to leave this group of silly, grinning men in such despair she added, “Maybe I can still help?”

We explained our mission, but despite her knowledge of this concoction and its similarly clandestine locations, she could not help…

Next to turn the corner was Sergei, a Belarusian hottie with a killer tan and bulging biceps. Not only did he know all about Prague and this mysterious inebriant, but he promised to lead us to the holy grail.

But, just when he held our modest hope in the palm of his hand, the liquor shop we approached had a menacing “uzavřen” plastered across the front window. (So much for the 2 km of uphill hiking in snazzy stilettos.) He tells us not to give up– not far from where we were was another corner shop bound to have just what we need.

Fortunately for us, we were sold on the idea and nowhere near ready to give up. Unfortunately for us, “not far” doesn’t translate well from Czech to English. Blisters and bunions later, we come across another clandestine shop.

“Uzavřen.”

Dear readers, this time it looked like an end to our fairytale…. We were sagging, tired and despite repeated requests, not one of the guys would rub my blisters and bunions for me. We were failures. Would I even have a job come Monday morning?

Bidding adieu to darling Sergei, he informed us that trucking it further up the hill would take us to the nearest metro station. My bunions squealed in pain as I stuffed them back into my Jimmy Choos.

A precious few meters before the top of the hill we came upon a restaurant. We unfurled our tired, broken spirits into some chairs and the waiter spoke to us in a fragrant potpourri of English and Czech. I’m not sure what he said, but I did understand one thing: “You can not find this magical intoxicant after twelve o’clock noon.”

Although our spirits had already been shattered, this was the bitter end of our quest for secret Czech moonshine.

We reached the top of that god-forsaken hill.

Then, out of nowhere an angel appeared. A familiar face– a mirage on the horizon. Our Slovak angel was back! It had to be a sign.

She smiled (most pointedly at my colleague with the mustard smeared down his dress shirt). “Did you have luck finding it?”

“No. Every store was closed, and we are going back home broken and thirsty.”

And then, something miraculous happened. She opened her backpack and pulled up a bottle of some yellowish liquid.

“I bought it half an hour ago. I found one wine shop by accident…”

Right there, on the top of a hill in the middle of glorious Prague, with the sun shining down on us, we couldn’t really believe in the notion of coincidence. We didn’t know what to believe in. Serendipity? God?

We just stood there, mouths agape and she extended to us her bottle of Burcak.

As she turned to leave, Mustard Man shouted out: “Your name?!”

“Lea”, she said

“Not an angel! A princess… Princess Lea,” we thought.

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Launch: Der Sandmann

Surreal Swiss filmaker Peter Luisi asked us to play dreamweaver for his film’s web and social media campaign. To which we replied, (to quote the Bard); ‘To sleep perchance to dream aye there’s the rub’.

CHALLENGE

Independent films always have an uphill battle reaching an audience, even in reasonably sized markets right in the filmmakers back yard. Swiss director, Peter Luisi with several films to his name was primed to promote directly to his key audience.

Juggling a hectic round of film festivals and screenings around the world, his film, DER SANDMANN needed some digital love to give it some justice in the cinema and a social media solution to secure a following and spread the word.

 
SOLUTION

DER SANDMANN has won over 20 prizes in international Film Festivals and was shown in the cinemas in Germany, Austria and Switzerland. Spoiled Milk created a nice and simple website for this movie based on WordPress. Also we created a few Facebook campaigns for a competition and gave the users the possibility to reserve tickets to a pre-premiere of the film.

With cinematic talent meeting digital desire we’re proud to stand behind the Swiss film scene’s newest ‘sleeper’ hit.

Check the website to see if DER SANDMANN is coming to a theater near you.

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Spoiled Milk has been growing rapidly, and with offices in 3 different countries, it was getting difficult to simply have a mental overview of the skills and interests of everyone in the team.

So we started a simple Google Spreadsheet where people could fill in what they are great at, what they can help out with, what they are currently learning and what they want to learn. This was paired with some other data such as when they started learning each topic, their approach to learning it and any relevant notes.

Fast-forward a couple of days and 20 people have added their individual skillsets, making up the collective brain tissue of Spoiled Milk. The company’s DNA, in a spreadsheet.

Cool, cool. So what do we see? A truly beautiful mosaic of skills and interests. Here’s a small selection of some of the skills at Spoiled Milk:

PHP, Drupal, WordPress, Facebook API, jQuery, Google Maps API, JSP, SOAP, Java, C, C++, Photoshop, InDesign, Python, Objective-C, Android, iOS, ASP.NET, Lua & Embedding Lua, ActionScript, Delphi/Kylix, Ruby (+ Rails framework), Backbone.js, d3.js, Responsive Design, Zend PHP, MSSQL, ExtJS, Symfony PHP framework, OCP CMS, Joomla, Software modeling (UML), CUDA, QT Quick, and many many more(!).

However, to me something even more interesting was revealed in this spreadsheet: most of these skills have been acquired by self-driven learning.

People have studied these topics on their own out of pure interest. Sure, we have a lot of university degrees in various fields, but the vast majority of the company’s skillset is from self-driven learning.

In many industries this would be a problem – you’d want your employees to have PhD’s and what not in whatever they’re working on. However, in our industry, self-driven education must be the foundation of your company. After all, we’re in an industry where a 5 year-old technology is labeled “veteran” – a university degree in a specific technology will be outdated before it is invented. New technologies spring up every day, and others die out just as fast.

The day you stop learning, you become irrelevant. However, you can’t learn this in an institution. You must learn it on your own. Play around. Experiment. Read about the technology. Write about it. Help shape it. And then move on to something new. This requires an incredible self-motivation. A drive.

So when I saw “Self-driven” noted as the primary type of learning at Spoiled Milk, I couldn’t help but smile. Instead of a dull spreadsheet, I saw a constantly evolving mosaic of skills and interests.

Who wouldn’t want to be part of that?

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